Send a brief
Tell us about your business, what you need, and what you've got. The form takes about two minutes.
~2 min
Built. Booked.Handled.
We build custom software that fits how your business actually works — websites, installable apps, dashboards, booking and payment tools — to streamline your workflow and unlock new revenue. Send a brief and we’ll reply within one business day.
Trusted by independent businesses across the UK
What we see
Most independent UK businesses already have a website. Most are already losing customers because of it.
Three gaps ↓
Why this matters
Three ways to lose customers. Most do all three.
Independent businesses leak customers at every step — before they find you, after they land, and right at the booking screen. A managed site closes all three gaps at once.
01
No site at all
They search. They find a competitor.
plumber near me
Rival Plumbing Ltd← picked
Other Co.
Your business — not listed
0%
of consumers search online before choosing a local business.
Source · BrightLocal
02
A site that doesn't fit your brand
They land. They leave.
Page load3.2s
0s3s limit
←Visitor left
0%
of mobile visitors abandon a site that takes longer than three seconds to load.
Source · Google
03
A site that doesn't book
They stay. They still don't convert.
Came back?1 in 8
Seven walk away
0%
of customers say they won't come back after a bad experience.
Source · Gomez
A site they can’t find, can’t trust, or can’t book through is worse than no site at all.
That’s exactly what we fix.
Built for
The work, not the category.
We build for any independent UK business. What you call yourself doesn’t matter — what your customers need to do does.
Currently taking on new clients
- 01
Bookings to take
Slots, calendars, deposits — taken upfront. Reminders go out automatically so no-shows quietly disappear.
- 02
Payments to collect
Stripe checkout, deposits, recurring billing. Money in before the customer walks through the door.
- 03
Enquiries to manage
Proper lead forms that land in your inbox. Nothing lost in DMs or WhatsApp threads at 11pm.
- 04
Work to showcase
Portfolios, galleries, case studies — built to turn browsers into bookers, not just to look pretty.
- 05
Time to sell
Sessions, classes, consults. Customers buy slots themselves, you keep your evenings.
More than a site
Not just a website — an app your customers install.
We don’t just build sites — we solve business problems. When a booking flow, a customer portal, or off-the-shelf software won’t cut it, we build custom solutions shaped around how your business actually runs. That includes progressive web apps — installable straight from the browser, no app store, no download, no developer fees.
- Installable
Adds to the home screen with its own icon — no app store, no download.
- Feels like an app
Opens full-screen from the home-screen icon — no browser bars, no URL to type. Just like a native app.
- Custom-built
Dashboards, portals, booking logic, integrations — built for how your business actually works.
9:41axistheweb
axis
Added to Home Screen
Built bespoke
Need a calendar? A tracker? A CMS? If your business runs on it, we build it.
Bookings, dashboards, content editing, orders, loyalty — whatever the job needs, shaped around how you actually work. Here’s a taste.
yourbrand.app/calendarLive
CalendarApril 2026
MTWTFSS
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14Gas safety cert
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EventDueOverdueReminder
…and whatever else your business runs on.
Try it yourself
Add this site to your home screen.
This page is a progressive web app. Install it in a few taps — no app store, no download — and you’re looking at exactly the kind of thing we’d build for your customers.
Works in any modern browser · no app store
- 1
Tap the Share button
- 2
Scroll down and tap “Add to Home Screen.”
- 3
Tap “Add” — the axistheweb icon lands on your home screen.
How it worksBrief → Live
01/05We scope it together
We read your brief properly, reply within one business day, and book a quick call if it helps. No hard sell.
No hard sell
Fixed-price proposal
Clear scope, realistic timeline, one setup fee plus a monthly subscription — all agreed in writing. In your inbox within 24 hours of confirmed scope.
Setup + monthly
Setup fee, then we build
The setup fee locks your slot. Most sites go live within two to four weeks — you'll get a preview link the moment it's ready.
2–4 weeks
Live, and looked after
Hosting, SSL, monitoring, and unlimited small changes — all part of a simple monthly subscription. Cancel any time.
Monthly subscription
Scroll to advance ↓
What you get
Outcomes, not features.
Six things you can count on with every build. No add-ons, no upsells, no surprise limits.
Today · 5 slots+ 1 new
9:00
10:00
11:00
12:00
13:00
Mark · 11:00 · £20 deposit paid
Bookings that pay upfront
Customers pick a slot, pay a deposit, get reminders. You wake up to bookings already taken.
Logo’s a touch off ↗
Fixed. Live · 12m
Replies within a business day
Email us anything — questions, change requests, ideas. Real replies, every time. No tickets, no queues.
−Booking spring slots
+Booking summer slots
Shipped · 2mSmall changes, same day
Copy tweaks, image swaps, new sections. Email them over — most go live the same day.
Page load0.4s
0s1s
A site that's actually fast
Cloud infrastructure and a global CDN, configured and run by us. No bloated builders, no plugin sprawl.
Built and run end to end
We build, host, maintain, and update your site. One team, one point of contact — everything handled.
99.99%
Uptime · 90d
Hosting that just works
SSL, monitoring, uptime — included. You never log into a panel or renew a certificate.
Pricing
One setup. Then it just runs.
Setup starts from £500 to build and launch — scaling with complexity — then a simple monthly. You lease the software; we own and run it. Because you don’t own it, it’s cheaper than a custom build, and changes ship fast because we run everything end to end. Hosting, support, and ongoing work included. Send a brief and we’ll send a proposal within 24 hours of agreed scope.
Starter
£149/mo
A proper custom site — built right, hosted, and maintained for you.
- Custom marketing or portfolio site
- Contact form & lead capture
- Hosting, SSL & updates
- Content & copy changes
- Email support
Most popularGrowth
£299/mo
More than a site — real business tools, installable.
- Everything in Starter
- Custom booking flows & Stripe/email integrations
- Installable as an app (PWA)
- Multi-page / CMS-style updates
- Monthly analytics
- Priority changes
Pro
£499/mo
Full web apps.
- Everything in Growth
- Custom web app (portals, wallets, dashboards)
- Multi-user & advanced features
- Priority support & ongoing feature work
All plans: setup from £500, scaling with complexity.
No contracts, no lock-in.
You’re leasing — so you stay in control. Cancel anytime with 30 days’ notice.
FAQ
Common questions.
Answer · 01 of 11
How does the process work?
Send a brief through the form on this site. We'll reply within one business day with any clarifying questions, and book a quick call if it helps. Once we agree scope, you get a fixed-price proposal within 24 hours. Approve it, pay the setup fee, and we start building — most sites go live within two to four weeks of project acceptance.
Get started
Let’s get your business online.
Send a brief. We’ll read it properly, reply within one business day, and send a fixed-price proposal within 24 hours of agreeing scope.